Assessment Information
Programme: Professional Graphic Design
Assessment Type: Continuous Assessment (Practical)
Coverage: Module 6 - Module 8
CA PROJECT TITLE
Professional Creative Design Project
Objective
To evaluate the student's ability to apply advanced graphic design skills
by creating professional design solutions using industry workflow.
Practical Question / Brief
You have been hired as a graphic designer by a new company that needs a
complete visual communication package.
Create a professional design solution that communicates the company's
brand message to its target audience.
Student Task
The student must:
- Research the company and target audience.
- Create a creative design concept.
- Develop professional visual designs.
- Apply branding and layout principles.
- Prepare final designs for presentation.
Required Practical Outputs
- Brand Concept
- Logo Application
- Marketing Poster
- Social Media Design Set
- Digital Advertisement
- Presentation Mockups
Tools To Use
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Figma
- Canva (where required)
Submission Requirements
- Original Design Files
- Exported Final Designs
- Creative Process
- Design Explanation
- Final Presentation
Assessment Criteria
- Creativity and Concept Development - 30%
- Design Principles Application - 25%
- Technical Software Skills - 25%
- Professional Presentation - 20%
Expected Outcome
At the end of this CA, the student should demonstrate the ability to
create professional graphic design work suitable for industry portfolio
development.